Search Engine Optimization: Why you should use it
By now, many online marketers and entrepreneur know that SEO is a critical element for driving website traffic. If your website and content aren't appropriately optimized, both for desktop and mobile users, you'll have an extremely difficult time bring in traffic from organic search your website.
However, there are lots of benefits of SEO aside from increased traffic. Here are simply a few of those benefits:
1. Appropriate SEO not only indicates better rankings, it indicates a better user experience
There's no question that user experience is now a considerable ranking factor. The search engines wish to see a mobile-friendly design, excellent user signals (high time on website, low bounce rates, etc.) and good combination of relevant pictures and videos. These components are all important for providing an excellent experience for your visitors as well; to put it simply, by optimizing your website for SEO, you're automatically likewise enhancing your user experience. And a fantastic user experience suggests higher conversion rates, more trust, and increased brand name commitment.
2. Organic search may represent as much of 64% of all website sees
A research study by Conductor of over 310 million visits to 30 different sites showed that natural search accounted for 64% of all referral traffic. While other research study seems to suggest that social media has actually now overtaken search a little in terms of recommendations, there's no question that search stays a crucial source of traffic for the majority of businesses.
3. SEO leads tend to have greater close rates than outgoing leads
According to this post at Search Engine Journal, SEO leads result in a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't confirm the initial source of this statistic, it would not shock me if this were true; it makes good sense that searchers who are looking for specific product and services are more likely to purchase from organisations who they seek out through search, instead of those who try to attract them using outgoing marketing strategies (i.e. cold leads).
4. Inbound marketing approaches (including SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report inbound practices as being their main source of leads. This same report found that amongst marketing specialists, SEO had ended up being the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not producing leads through search, who is recording these valuable leads?
5. Ranking in regional search straight leads to increased gos to and sales
If you run a regional business, optimizing your website for local search is absolutely vital. A growing number of consumers are utilizing regional search queries to determine regional businesses and to find places, hours and instructions.
According to Google, 50% of consumers who performed a regional search on a mobile phone visited a shop on that very same day. These searches also resulted in greater sales: 18% of regional mobile searches led to a sale within one day.
6. Online marketers rank SEO as one of their most efficient digital marketing techniques
To see how efficient something is, in some click here to read cases it's best to go directly to the source. According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as part of their marketing strategy, 66% find it "very effective or effective". Just 7% mentioned that their SEO efforts were "not really reliable or not at all reliable". These appear like affordable chances to me!
7. SEO results in increased reliability for your brand
Ranking highly in the search results signals to searchers that you're a key player in your industry. Conversely, ranking on the 2nd or 3rd page might cause undesirable presumptions: that you're a brand-new company, that you're not as well known or that you don't have the spending plan (and hence sales) to manage to improve your rankings.
8. SEO can be a less hands-on technique than other inbound techniques
Social media and e-mail marketing are both extremely efficient channels for creating leads, however both need some degree of consistent effort. When a page is SEO-optimized, you can frequently sit back, relax, and let it climb the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search results page means virtually no search visibility
Some business owners pass up any official SEO efforts since they believe that remaining in the search engine result (throughout the results) is "good enough". Research by Moz reveals that 71.33% of clicks take place on page one of the search results. Appropriately enhancing your website and material are crucial to achieving leading rankings; and for that reason any degree of search exposure.
10. The vast bulk of customers research study items online before going to a shop
Research Study from GE Capital Retail Bank shows that 81% of shoppers research study and compare items online before making a regional purchase. Other research study puts this number as high as 94% for B2B buyers. Achieving very first page rankings for your service and products is critical if you desire consumers who are actively searching out your items to be able to find you.
To schedule your strategy session, contact:
The Expert SEO Group
1261 S Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net